Meet Lida - OpticiaN & Founder:

Lida is an artist devoted to the world of Cubism, where fragmented forms reveal deeper truths. Her passion for geometric abstraction and multi-dimensional perspectives shapes her approach to curating eyewear that is both artistic and avant-garde.

Just as she layers color, form, and meaning onto a canvas, she meticulously selects frames that challenge convention—pieces that are not just worn but experienced. Every frame at Óptica Hermoso is a reflection of her artistic vision, a sculptural expression that blurs the line between function and art.

Lida does not simply stock eyewear; she collects it with the precision of an art curator. She seeks out rare, handcrafted frames—designs that embody heritage yet feel undeniably modern. Inspired by the raw elegance of architecture, history, and artistic movements, she brings together eyewear that tells a story, that carries soul.

“I do not chase trends. I seek timelessness. I do not follow. I create.”